Our team

Looking to get in touch with a member of our team? Email [email protected] or call (+44)01603 877177 and we’ll direct you to the right place.

Senior management

Peggy Hughes, Chief Executive

Peggy is NCW’s Chief Executive, following roles in the organisation as Executive Director (2022-23) and Head of Programmes (2017-2022). She is on the board of Age UK Norwich and Open Book Reading, and is former Chair of Literature Alliance Scotland, Scotland’s largest network of literary organisations. She is from Northern Ireland, and before moving to Norwich worked in literature in Scotland. Peggy was made an Honorary Fellow of the Royal Society of Literature in 2023, an honour bestowed on individuals who have made a significant contribution to the advancement of literature in the UK.



Operations & Commercial

Amanda Salmon, Head of Operations & Commercial

Amanda is Head of Operations and Commercial. Amanda has re-joined the National Centre for Writing having previously worked for the organisation as General Manager. Prior to this, Amanda was General Manager for Dragon Hall under the Norfolk and Norwich Heritage Trust. She has a background in commercial events management, business development and general management in both the private and charity sectors. She loves to read, spending time outdoors with her family, and has joined a ‘Back to Netball’ team.


Christina Gardener, Events Manager

Christina is a seasoned Events Manager specialising in events in unique heritage venues, she coordinates all weddings and commercial events at Dragon Hall. Christina honed her skills with leading cultural institutions, including the Design Museum, the Science Museum, the National Portrait Gallery, and most recently, the Sainsbury Centre. Christina holds an MA in Arts & Museum Management and is passionate about the sustainability of the arts. She is a massive foodie and mixology enthusiast. Her many interests include swing dancing, travelling, reading, board gaming, and boating on the Norfolk Broads.


Freya Gallagher-Jones, Operations & Commercial Officer

Fresh from her BA in English Literature, Freya has been with NCW since 2015, when she started as a Weston Jerwood Creative Bursary placement. She is now Operations and Commercial Officer facilitating the operational delivery of NCW’s events at Dragon Hall, venue hire, building management and human resources. Freya is a self-confessed musicophile and has her fingers in a few creative pies, side hustling in illustration, craft and most recently metalworking.




Holly Ainley, Head of Programmes & Creative Engagement

Holly leads NCW’s programme team, overseeing the strategic direction and delivery of our artistic and creative engagement programmes in Norwich and beyond. She believes passionately in the transformative capacities of writing and translation and their power to connect and enable individuals and communities. Holly’s career in literature is rooted in the book trade; prior to joining NCW she was Book Buyer/Manager at Jarrolds where she also ran the literary events programme for the store. She is a trained editor, having commissioned literary fiction for The Borough Press at HarperCollins and worked at independent publishers Myriad Editions and Nine Arches Press. She also has experience as a literary scout for multiple overseas publishers, is a regular bookseller for the Charleston Literary Festival in Sussex and ran BBC Radio Norfolk’s mid-morning book club for five years.


Kate Griffin, Associate Programme Director

As Associate Programme Director, Kate Griffin focuses on international literature, translation and residencies. She previously worked for the British Centre for Literary Translation, Arts Council England, British Council Russia and as a freelancer for organisations including PEN International, Wasafiri and And Other Stories. Her photography blog is kategriffin.org.


Hannah Garrard, Programme Manager, Learning & Participation

Hannah develops creative engagement programmes for children, young people and communities, offering a way into the literary arts for everyone. She has worked as an educator in many different spaces including a school library on a Liberian refugee camp, in a South Korean high school and in many corners of Norfolk as a youth worker for the young person’s charity, MAP. She is passionate about collectives, creative spaces and of course, books. Hannah is also a UEA Creative Writing MA alumna.


Rebecca DeWald, Emerging Translator Mentorships Programme Manager

At NCW, Rebecca looks after emerging literary translators and their mentors from her home in Glasgow. She is a bilingual emerging literary translator herself and an experienced academic, non-fiction and commercial translator (German, French, Spanish) with a PhD in Translation Studies. She is the current co-chair of the Translators Association Committee (Society of Authors), coordinates the monthly Translators’ Stammtisch and Translation Theory Lab at the Goethe-Institut Glasgow and co-runs Kalewater Cottage Creative Retreat in the Scottish Borders. Rebecca enjoys swimming and gardening, and sharing her sewing and knitting projects @sewexpensive.


Victoria Maitland, Programme Officer

Victoria Maitland is a Programme Officer. A lifelong Norwich resident, she graduated from UEA in 2015, taught creative writing in Leeway Women’s Refuge, and worked as a copywriter before joining NCW in 2017. She loves cycling and can occasionally be found talking about books on the internet.


Ellie Reeves, Programme Officer

Ellie Reeves supports administration and logistics for the Programme team. Since graduating from the University of East Anglia, she has held roles in copywriting and event management. She is a current member of Young Norfolk Arts Trust and joined NCW after working for Norfolk & Norwich Festival. With a keen interest in poetry and live performance, she co-founded the arts review blog, rrramble. You can typically find her with a coffee in hand.



Communications & Development

Paula Sanchez, Head of Communications & Development

Paula Sanchez has been passionate about levelling up the playing field her whole life and has spent the last 25 years helping different people and organisations make great things happen in communities with artists and other creative practitioners; from community radio and art in public spaces to festivals and young people’s creative development.

Originally from Essex, then growing up in California, Paula is alumni of University of East Anglia with a masters from Norwich University of the Arts. She is a Fellow of the Royal Society of the Arts and member of the Institute of Leadership and Management. She focuses her leadership in increasing the demonstrable value of the arts, social change and being a champion for how culture, creativity and art shapes and defines us as individuals, teaches us about ourselves and connects us as communities.

Before joining National Centre for Writing, Paula was Development Director at Norwich Theatre and Norfolk & Norwich Festival, and Head of Partnerships and Development for Out Loud Music and Sound City Ipswich. She spends as much time as she can on the Norfolk coast in an old camper van full of sand, packed with body and paddle boards, wetsuits and a flask of something. Two sons, two Bengal cats and an Instagram fanatic.


Steph McKenna, Senior Communications & Marketing Manager

Steph is the Senior Communications & Marketing Manager, leading on our box office, PR, design and the promotion of our festivals and events. A graduate of the University of East Anglia, she has previously held communications roles in the NHS and local government. She participated in the Collaboration: Place: Change programme as an Emerging Leader.

As well as co-hosting The Writing Life podcast, Steph co-hosts a pop culture podcast in her spare time and guests regularly on film podcasts. She is a writer and editor, currently working on a zine series featuring writing and drawing by women, non-binary folx and trans men.


Dan Scales, Development Manager

Dan works to secure financial support for the organisation’s projects and programmes, helping NCW increase its impact for writers, participants and communities, and fulfil its ambitions for Dragon Hall. Prior to joining NCW, Dan worked in development, fundraising and heritage roles across organisations including the De La Warr Pavilion (a combined arts centre in Sussex), Toynbee Hall, and Prostate Cancer Research. He is a current Trustee of Bexhill Museum. Outside of work, he can be found on the cricket pitch or enjoying live music in Norwich and beyond.


Caitlin Evans, Communications Assistant

Caitlin is the Communications Assistant, co-ordinating our social media, podcast, email communications, and website updates. She worked in customer service roles before joining NCW in 2022 under the Kickstart Scheme. Outside of work, she enjoys live music, photography and binge-watching 90s television shows.


Ruby Pinner, Communications & Participation Assistant

Ruby is the Communications & Participation Assistant, working in a dual-aspect role which provides administrative support for both the communications and programme team. Since graduating from University of East Anglia with a BA in Scriptwriting & Performance she has worked in areas of Communications, Volunteer Coordination, Event Facilitation and Box Office for various arts and music organisations including Norfolk & Norwich Festival, Norwich Arts Centre, First Light Festival and Norwich Theatre. She loves cats, books, beach walks and herbal tea.


Norwich UNESCO City of Literature

Alice Kent, UNESCO City of Literature Manager (Norwich)

Alice works on a part-time basis to help shape conversations around Norwich as a UNESCO City of Literature; working towards a shared city-strategy. If you love Norwich and are interested in how books, reading and writing can help shape positive change in the city, then drop her a message. Alice also works part-time as Head of Communications for a think-tank – the Creative Industries Policy & Evidence Centre – which is funded by the Arts and Humanities Research Council, to improve data to support the inclusive and sustainable growth of the creative industries across the UK. She’s also a non-fiction (and occasionally when it doesn’t go to plan) a fiction writer, who has been longlisted twice for The Observer / Burgess Prize for Arts Journalism, and has had two pieces published in Hinterland the journal for creative non-fiction published by UEA.  She edited the book Walking Norwich: The Real and Imagined City and interviewed Carole Angier, W.G Sebald’s first biographer, for The Writing Life podcast. She studied politics and philosophy at Birmingham University and European Journalism at Cardiff University.



David Barrass, Head of Finance

David has been the Head of Finance for nearly three years. He has over 13 years experience in the charity and arts sectors having been the Head of Finance at Cambridge Arts Theatre for 10 years.  David’s interests outside of work involve being outside whether it be walking, allotmenteering, gardening or wildlife/birdwatching.


Maggie Ludlow, Senior Finance Officer