Joe Hedinger is a bookseller at award-winning local indie bookshop, The Book Hive. Every Wednesday, the Norwich shop hosts Page Against the Machine — a quiet reading hour where people on their way home from work can come to switch off their phones and read in the company of others.
A very special edition of Page Against the Machine is back for Norfolk & Norwich Festival on 23 May 2026, taking place in Norwich Cathedral Cloisters. Pick a book, bring a cool drink, and turn off your phone for a well-deserved detox read. Simultaneous events will be taking place across Norwich and in UNESCO Cities of Literature across the world. Read on to find out more, and to hear from Joe about the radical choice to read!
For the first five minutes, I’m fidgety. Thinking about emails. Planning what’s for dinner. Plus, there’s that horrible headline I saw earlier. My mind is pulled from the page, into the past and future, with niggles, worries, to-dos. But gradually, words sink in. Each sentence moves me from a state of settling to something more like seeping (in the sense of brewing tea). By minute ten, I’m under.
This happens most weeks at Page Against the Machine, our quiet reading hour at the Book Hive. Every Wednesday, we invite people travelling home from work to stop in and read for sixty minutes. Phones off, glass of wine, quiet music. Just people, and books.
But this hour is about more than books. It’s about focus, connection — to the books in our hands but also to ourselves, and the people around us. As I read, my mind quietens. I can feel it realigning to a different timeframe; almost a secret one. A timeframe that isn’t governed by calendars or meetings, that isn’t interrupted by notifications, news and the latest products, that doesn’t feature bombardment and multitasking as default. My brain lets go of that, attunes to a pace more like the local tide timetable, the sunspot moving gently across the carpet, my own breath.
As I read, my mind quietens. I can feel it realigning to a different timeframe; almost a secret one.
This isn’t stopping. It’s not romantic or calm (and it definitely isn’t cosy). It’s exhilarating, rebellious. In an economy of attention, defining your own timeframe is taboo. Refusing to be distracted and duped, and instead to read and think, is powerful. Sometimes, I look up from my book and observe other readers. Most are glued to the page, others stare into space. Smiling. Or frowning. Or wearing an expression I can’t pin down. Modern life would like to label this ‘passive’, or ‘wasting time’. But I know all of them are mulling, reflecting, speculating, really reading — a state that’s actively, positively challenging and enriching them.
We created Page Against The Machine in 2017 in response to research. 67% of UK adults would like to read more, particularly in times of anxiety or illness. But the demands and distractions of hectic lifestyles get in the way. The reason people want to read (respite from busy, stressful lives), is the reason they can’t (their lives are too busy and stressful).
The event encourages us to think about reading as a practice. Instead of snatching a few lines before bed or on your commute, reading can be something you commit regular time to — like putting an hour aside for the gym, yoga or meditation.
Almost a decade on, Page Against the Machine is stronger than ever. The event has been replicated nationwide and around the globe. This year — during the National Year of Reading — we’re running an outdoor version as part of the City of Literature weekend at Norwich & Norfolk Festival, in the beautiful cathedral cloisters. Everyone is invited.
Ready to experience time on your own terms? You don’t need a hack, magic or another app — just pick up a book. Viva the reading revolution!
Refusing to be distracted and duped, and instead to read and think, is powerful.
Page Against the Machine at Norfolk & Norwich Festival
The Book Hive’s shared reading event returns! At this year’s City of Literature weekend at Norfolk & Norwich Festival, we invite everyone to enjoy a well-deserved detox read in the beautiful surroundings of Norwich Cathedral cloisters.
In the National Year of Reading 2026, we want you to ‘Go All In’ — to follow your curiosity and explore any interest through reading, in any format. Books, audiobooks, magazines or online reading all count. If you haven’t joined Page Against the Machine before, this is the perfect time to get involved!
Page Against the Machine goes global
We are delighted to be joined by sister Cities of Literature worldwide for this year’s edition of Page Against the Machine:
Gdańsk, Poland
Gdańsk will host events across four local coffee shops, spanning the city centre and surrounding districts. Each venue will feature a curated selection of books from the Gdańsk Fund for the Purchase of Publications, an initiative dedicated to supporting the local book market. Visitors can also pick up designer postcards and posters from the Gdańsk House of Literature, alongside discount coupons for independent bookstores like Tajne Komplety and Antykwariat Rejs.
Iasi, Romania
The Iași edition of Inchide telefonul, citeste o carte! (Page Against the Machine!) will be held from 11am–6pm local time. The event will span two beautiful venues: Copou Park (The Park of Literature) and Braunstein Palace.
Iowa, USA
Iowa City City of Literature and the Iowa City Public Library are teaming up for a special event on the University of Iowa’s Pentacrest lawn. The event will run from 2–3.30pm local time.
Kozhikode, India
Kozhikode join us for another year of Page Against the Machine, this time from Freedom Square at Kozhikode Beach from 5pm local time.
Slemani, Iraq
The team at Slemani City of Literature kindly created a video to highlight the importance of books, reading, and the deeper connection between language, culture, and human reflection in the digital age. You can watch it here.
Tukums, Latvia
Lappuse pret ekrāniem (Page Against the Machine) will be hosted on Mālkalns Hill in Tukums between 3–4.30pm local time.

Page Against the Machine is an event founded by the Book Hive. It is hosted at the City of Literature weekend at Norfolk & Norwich Festival, presented by the National Centre for Writing and Norfolk & Norwich Festival.
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